The DigiMedia-Social iTV group develops its activity in the field of Interactive TV and content. It focus in the transdisciplinary research covering fields like: the study of the new television ecosystem; the integration of social features in this ecosystem; cross platform solutions (secondary screen); and the conceptualization, development and evaluation (in lab and field trials) of the usability and user experience of new services and applications to specific contexts and/or users.

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Open Seminars UX + HCI

On October 29th and 30th and within the activities of the Master in Multimedia Communication (Department of Communication and Arts), researchers from the Katholieke Universiteit Leuven (Belgium) will host two seminars titled “From Human-Computer Interaction to Player-Computer interaction – The evolution of HCI and research games” and “Current Trends and Interaction Design for Interactive Television“.

Both seminars are open to the academic community and will take place in the Department of Geosciences’ Auditorium.

Admission is free.


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for more informations, contact Pedro Almeida (



Bieke Zaman | Tenure track professor in Human-Computer Interaction / Digital Humanities . Researcher – Centre for User Experience Research (CUO) – KU Leuven & iMinds.

Bieke researches and teaches the interaction between people and technologies, questioning why technology has been shaped in a particular way and to serve which interests. She advocates initiating a dialogue with the designers of new technologies, and involving stakeholders in the design process. In doing so, she aims to achieve more value-sensitive design. Her particular interests are to reconcile values of play and learning in designing educational games for children and account for privacy dilemmas in the design of social media applications.



David Geerts | Research Manager – Centre for User Experience Research (CUO) – KU Leuven & iMinds. General chair – ACM TVX 2015

David has a PhD in Social Sciences at the KU Leuven and is Research Manager of the Centre for User Experience Research (CUO) of KU Leuven and iMinds at the faculty of Social Sciences. David is specialized in user-centered design and evaluation of (social) interactive television, and works on several local and EU projects on this topic. He organized many workshops, special interest groups, and tutorials at international conferences, and for some years has taught a course on HCI for master students of the faculties of Social Sciences and Economy. David Geerts is member of the IFIP TC14 WG6 on Entertainment Computing, is co-founder of the  Belgian ACM SIGCHI chapter (CHI Belgium), is part of the TVX steering committee and is general chair of the ACM international conference on interactive experience for television and online video (TVX2015).

Infographic – The Behaviours of Viewers in Front of TV

We now present to you the english version of the infographic regarding the main results of a study about TV viewing habits, conducted in late 2012 under the project “TV Discovery and Enjoy”.

Click here to see the full infographic.