Interactive Advertisement – New Interactive and Personalized Advertisement Models
Gaming & New Adds
The “Interactive advertisement models for IPTV” is being carried in a partnership with Portugal Telecom – PT Inovação. The goal of the project is to identify new interactive advertisement models that prove to be compatible with the TV present and future viewing habits in IPTV platforms.
A prototype will be created using web technologies and a client version will be implemented in Microsoft Mediaroom, the midleware that supports the set-top-boxes of PT operations, the MEO service.
2011 – 2012