PROJECT TITLE

Interactive Advertisement – New Interactive and Personalized Advertisement Models

TYPE

Sponsored Project

CATEGORY

Gaming & New Adds

STATE

Finished

SHORT DESCRIPTION

The “Interactive advertisement models for IPTV” is being carried in a partnership with Portugal Telecom – PT Inovação. The goal of the project is to identify new interactive advertisement models that prove to be compatible with the TV present and future viewing habits in IPTV platforms.

A prototype will be created using web technologies and a client version will be implemented in Microsoft Mediaroom, the midleware that supports the set-top-boxes of PT operations, the MEO service.

DATES

2011 – 2012

PARTNERS

PT Inovação

CO-FINANCED BY

Interactive Advertisement

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