Interactive Advertisement

The “Interactive advertisement models for IPTV” is being carried in a partnership with Portugal Telecom – PT Inovação.

The goal of the project is to identify new interactive advertisement models that prove to be compatible with the TV present and future viewing habits in IPTV platforms.

A prototype will be created using web technologies and a client version will be implemented in Microsoft Media Room, the midleware that supports the set-top-boxes of PT operations, the Meo service.