Since its establishment in 2007, the research team, now known as “Social and Interactive Viewing eXperiences,” has been committed to exploring and enhancing the viewer experience within the expansive TV ecosystem. This encompasses user interactions with video content across diverse sources and a constellation of media devices.
Our research methodology is centered on studying and understanding current consumer behaviors, guiding the design, development, and evaluation of consistent viewer experiences for emerging services, content, and applications across media devices.
This process is steered by a comprehensive and iterative approach, involving tests conducted at our UX lab and real-world field trials. Through this approach, we are able to fine-tune these experiences to specific contexts and user preferences, staying at the forefront of advancements in the dynamic landscape of video consumption.