Since its establishment in 2007, the research group, now known as “Social and Interactive Viewing eXperiences,” has been committed to exploring and enhancing the viewer experience within the expansive TV ecosystem. This encompasses user interactions with video content across diverse sources and a constellation of media devices.
Our research methodology is centered on studying and understanding current consumer behaviors, guiding the design, development, and evaluation of consistent viewer experiences for emerging services, content, and applications across media devices.
This process is steered by a comprehensive and iterative approach, involving tests conducted at our UX lab and real-world field trials. Through this approach, we are able to fine-tune these experiences to specific contexts and user preferences, staying at the forefront of advancements in the dynamic landscape of video consumption.
The Social iVX Group will be hosting a special guest in the upcoming days: Professor Luís Fernando Morales Morante from the Universitat Autònoma de Barcelona. The researcher will spend two days at the Department of Communication and Art (DeCA).Read More
Social iVX was present at the jAUTI2023 conference - XII Jornadas Iberoamericanas sobre Aplicaciones y Usabilidad de la TV Interactiva. The event was held as part of the Cybersociety 2023 congress, which took place in Havana, Cuba.Read More
After two years of development, testing and validation, the Trustworthy news and Related content for a Unified writing Environment (TRUE) project has been made available to Portuguese primary and secondary schools.Read More