




OUR MISSION
RESHAPING THE
VIEWER EXPERIENCE
OUR WORK
Since its establishment in 2007, the research team, now known as “Social and Interactive Viewing eXperiences,” has been committed to exploring and enhancing the viewer experience within the expansive TV ecosystem. This encompasses user interactions with video content across diverse sources and a constellation of media devices.
Our research methodology is centered on studying and understanding current consumer behaviors, guiding the design, development, and evaluation of consistent viewer experiences for emerging services, content, and applications across media devices.
This process is steered by a comprehensive and iterative approach, involving tests conducted at our UX lab and real-world field trials. Through this approach, we are able to fine-tune these experiences to specific contexts and user preferences, staying at the forefront of advancements in the dynamic landscape of video consumption.
LATEST NEWS

Participate in IMX 2025: Calls For Papers open!
The call for papers for the ACM IMX 2025 conference is now open. The conference will take place from June 3-6 in Rio de Janeiro, Brazil. This is the first time the event is being organized in Latin America.
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SocialiVX at the 3rd Anniversary of the Ílhavo Aging Laboratory
The Ílhavo Aging Laboratory celebrated its 3rd anniversary on January 17th! It was an event filled with memorable moments, including musical performances by the lab’s participants.
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Call for papers on VR, AR, 360° online media content and more!
The call for papers for the ACM IMX 2025 conference is now open. The conference will take place from June 3-6 in Rio de Janeiro, Brazil. This is the first time the event is being organized in Latin America.
Read More