From June 26 to 28, DigiMedia’s Social iTV team attended ACM TVX 2018, which was held in Seoul, Korea. The scientific dissemination of studies and products in the area of online video, interactive television and User Experience (UX) brought together more than 140 industry and academic participants from around 30 countries at this international reference event. The Social iTV team presented two articles and an UltraTV project demo, along with Altice Labs: 1) “Viewers’ behaviors at home on TV and other screens: an online survey”; 2) “Content Unification in iTV to Enhance User Experience: The UltraTV Project”; 3) “UltraTV: an iTV content unification prototype”. With the guidance of a member of our team, Carolina Almeida, PhD student in Multimedia in Education, also attended this conference with the work “Educational Online Video: opportunities and barriers to integrate it in the entertainment consumption routines”.