Smartly
PROJECT TITLE
Smartly – Providing iTV Cupons Supported by Mobile Devices
TYPE
Sponsored Project
CATEGORY
Gaming & New Adds
STATE
Ongoing
SHORT DESCRIPTION
Smartly intends to take advantage of the proliferation of mobile devices and their increasing use in simultaneous with the visualization of television content, to notify the user that, through the application, they can enjoy discounts or participate in games of bets. For example, imagine the scenario where a supermarket chain has a specific promotion for a store near the user. Thus, alongside with the distribution of advertising (for example to a supermarket), the user will be notified (on television) that a promotion in that supermarket is available and that to benefit from it, in his mobile application, they should accept the coupon that has been sent to them.
DATES
September 2018 – August 2019
PARTNERS
AlticeLabs
CO-FINANCED BY